[Business name]: how we use AI
Owner: [name] · Last updated: [date] · Questions about this policy go to [name].
1. Why we use AI
We use AI tools to save time on writing and admin: replies, posts, checklists, translations, first drafts. That gives us more time with our guests. AI helps us draft. People decide, and our names go on everything we send.
2. The tools we use
- Approved tools: [for example, ChatGPT on our business account]. [Name] manages the accounts.
- Training on our data is turned off in every account we use.
- Want to try a new AI tool or app? Ask [name] first. We don't use tools from companies outside Canada and the US, or from new or unknown companies.
3. What we put into AI
- Fine: anything public. Our website, hours, prices, menu, public reviews, our Brand Kit.
- With care: guest and staff details, such as a guest's email to help draft a reply. Only in an approved tool, and only what the job needs. If the name isn't needed, leave it out.
- Never: health information (including guest allergy or medical notes), card numbers, banking details, passwords, or anything a guest asked us to keep private.
4. Before anything goes out
- A person reads every word before it goes to a guest, online or to a new hire.
- We check four things: Is it true? (names, dates, prices, directions) Does it sound like us? Is it fair to everyone? Is it right for this guest?
- AI never offers refunds, discounts, free stays or guarantees (weather, wildlife, icebergs) unless [name] has agreed to them.
- Replies to guests and reviews are signed by a real person.
5. Being honest
- We use our own photos of our place, food and people. No AI-made images pretending to be real. When we need a general shot, we use free stock photos whose licence allows business use, and never present them as our own place.
- We never write fake reviews, or ask AI to.
- If we ever use an automated chat on our website or social media, we tell guests it's automated and give them a way to reach a person.
6. Decisions about people
Hiring, scheduling disputes, discipline, refunds and safety calls are made by a person, not by AI. We check AI-written job ads for wording that could put people off applying, like age or "native speaker".
7. Keeping accounts safe
- Two-step login is on for every AI, email and booking account.
- We don't share logins. Each person who needs access gets their own.
- An urgent or odd message about our accounts? Don't click. Tell [name].
8. When something goes wrong
Mistakes happen. If something wrong goes out, or private information goes somewhere it shouldn't, tell [name] right away. We fix it, and if a guest is affected, we tell them and apologize. Nobody gets in trouble for speaking up.
9. Keeping this current
We review this policy [every spring before the season opens]. AI tools change quickly; this page should too.