Tourism Connect NL · ·

Digital tools and AI, made practical.

Your take-home kit from the workshop. Start with your Brand Kit: everything else works better once AI knows your business.

Showing examples and supports for

Every new chat starts from zero.

It doesn't know your story, your voice, your colours or your rules, so everything comes out generic. An AI Brand Kit fixes that: one visual page about your business, saved as a file you attach every time. We built one live in the session. This is where you build yours.

Step 1 · 2 to 20 minutes

Draft it

From your website, like we did in the session. No website? Let it interview you. Talking works: tap the microphone.

Step 2 · 5 minutes

Read it and fix it

Open the file in your browser. Does it look and sound like you? Tell the AI what to fix: "Our main colour is darker green." Save the file.

Step 3 · every time

Use it

Attach it to any request, in any AI tool. Or save it once: a Project in ChatGPT or Claude, a Gem in Gemini.

From the session · 2 minutes

Your AI Brand Kit, from your website

The one we ran live. Makes a visual brand guide as a web page you download. If your AI can't open websites, upload a screenshot of your home page.

Here is our business website: [paste your website address]

Look through it and create an AI Brand Kit for us: one visual brand guidelines document I'll give to AI tools, so everything they make for us looks and sounds like us.

Make it a single, polished web page styled in our own colors and fonts. Make it look great. Keep all the text as real text (not images) so AI tools can read it. Include:
1. At the top, a short note to AI assistants: follow this Brand Kit for everything you create for us.
2. Our logo from the website.
3. Who we are and who we serve.
4. Colors: a swatch for each one, with its name, HEX code and what it's for.
5. Fonts for headings and body, plus a safe fallback like Arial.
6. Voice and tone, based on how our website is written, with words we use and avoid.
7. Key facts: contact details, hours, services.
8. Always / Never: the rules you can see us following.

Work from the website and make confident choices. Don't ask me questions and don't leave blanks; build the best Brand Kit you can in one go.

Give it to me as a downloadable file named after our business. If you can't create files, show it in a canvas or artifact I can download.
No website · 15 minutes

No website? Brand Kit by interview

It asks you about your business a few questions at a time, suggests colours and fonts, then builds the same Brand Kit. Tap the microphone and talk.

I run [type of business] in [community]. We don't have a website yet, so I'll tell you about us.

Interview me to create an AI Brand Kit: one visual brand guidelines document I'll give to AI tools, so everything they make for us looks and sounds like us. Ask me two or three questions at a time about: who we are and who we serve, our story, how we talk to guests, our key facts (hours, prices, contact, how to book), and the rules we follow. Suggest three or four colours and two fonts that fit us, and let me choose. If I have a logo or photos, I'll upload them.

When you have enough, make it a single, polished web page in those colours and fonts, with all the text as real text so AI tools can read it. Include: a note to AI assistants at the top, who we are, colour swatches with HEX codes, fonts with a fallback like Arial, voice and tone with words we use and avoid, key facts, and Always / Never rules.

Give it to me as a downloadable file named after our business. If you can't create files, show it in a canvas or artifact I can download.
Every time

Use your Brand Kit

Attach the file, then your request. Or save it once in a Project (ChatGPT, Claude) or Gem (Gemini).

Follow the attached Brand Kit for everything you write or make for us: our colours, fonts, voice, facts and rules. If you need a fact that isn't in it, ask me instead of guessing.

[attach your Brand Kit file]

Now: [your request]

Fix the kit, not the output. If AI keeps getting something wrong, add a line to your Brand Kit ("We never say 'hidden gem'", "Our season ends October 31") and use the updated version from then on.

How to get good results from AI.

What the people who get the most out of it do every day.

Stuck?

Just ask it

Not sure how to do something? Ask the AI. It knows what it can do and will walk you through it. It can even set things up for you. Try: "How would I do this? Walk me through it."

Context

Tell it what you'd tell a new hire

Who it's for, what you're after, what good looks like. Your Brand Kit does most of this for you: start every chat with it.

Voice

Talk, don't type

Tap the microphone and ramble. AI turns messy talk into something tidy, and talking is the fastest way to give it lots of detail.

Practice

Practice makes perfect

The first answer is a draft. Reply to it: "shorter", "less fancy", "the price is $95". You get better at this by using it.

Every prompt on this page is a starting point. Change the words in [brackets], try it, and rewrite it until it works for your business. Using AI is a skill. You get better by using it.

Generative AI, in plain language.

A beginner's guide: what it is, what it's good at, where it fails, and what it costs.

What it is

Generative AI tools like ChatGPT, Gemini, Copilot and Claude have read an enormous amount of text and learned how words usually go together. You ask in plain English. They write back in plain English: a post, an email, a checklist, a reply.

Think of a well-read new hire who has never been to your community. Fast, tireless, a good writer. But it doesn't know your road, your prices, your season or your story unless you tell it. And it sounds just as sure of itself when it's wrong.

"Generative" means it creates new text or images, rather than looking something up. Some assistants can also search the web. That helps, but you still check.

Hand it the first draft

Social posts, emails and newsletters. Calm replies to tough reviews. Job ads, checklists, staff guides. Rough notes into something tidy. Rewording: shorter, friendlier, in French. Ideas for packages, names and menus.

Don't trust it with

Local facts like ferry times, trails and opening dates. Prices, distances and anything with a number. Legal, tax or safety advice. Decisions about people. Health information, card numbers and passwords.

The free assistants

They all do the basics well. Pick one and get good at it. All need an internet connection. Prices are approximate as of fall 2026, before tax, and change often.

ChatGPT OpenAI
Free. Works without an account, with limits. Free chats can be used to train the AI: turn this off in Settings → Data controls. Paid plans from about US$8 a month; Plus about US$20.
Gemini Google
Free with a Google account. Turn off training by switching off "Keep Activity" in your Gemini activity settings. Google AI Pro is about CA$27 a month.
Copilot Microsoft
Free. Works without signing in, and Microsoft says it doesn't train on signed-out chats. Signed in, check Privacy settings for "model training".
Claude Anthropic
Free with an account. Turn off training in Settings → Privacy → "Help improve Claude". Pro is about US$20 a month.
Meta AI Meta
Built into Facebook, Instagram and WhatsApp. There's no clear way to opt out of training in Canada, and chats are used to personalize ads. Treat anything you type as public.

Why free is free

Free AI tools generally pay for themselves by learning from what people type into them. That's fine for public information like your hours, your menu and your website text. It's not fine for guest details, staff information or anything confidential.

Free is the right way to learn. When you start using AI for real business work with real information, budget for a business plan (roughly $10–35 a month per person). ChatGPT Business, Claude Team, Gemini in Google Workspace and Microsoft 365 Copilot all commit not to train on your business data. Before you trust any tool, find its privacy or data policy and look for the words "training" and "retention".

The prompt starter sheet.

Open the chat or Project with your Brand Kit in it, then copy a starter below and fill in the brackets. No brief yet? Give it these five lines instead.

1Who we are
2The job
3Who it's for
4How it should sound
5Facts and rules

Example from the session. The business is made up. Line 5 matters most: give it the facts, so it doesn't invent them.

AI as your IT help and advisor

From the session · start here

Your marketing advisor

It asks where your marketing time goes, then helps you pick tools that save time every week, and walks you through setting them up.

You are a marketing expert. Ask me what tasks take up most of my time, then help me brainstorm and pick tools to save time during the week. I run [tell it about your business]. I'm not very good with technology and will need help setting it up, in simple, clear steps.
Try at home

Your digitalization advisor

It interviews you about where your week goes, then suggests the three changes that save the most time, free options first, and walks you through setup.

You are a digitalization advisor for small tourism businesses in Newfoundland and Labrador. I'm not very technical, so explain everything in plain language and short steps.

About my business: [what you do, where, your season, how many staff, and the tools you already use, like Facebook, Gmail, a paper bookings book].

1. First, interview me. Ask two or three questions at a time about where my week goes: guest messages, bookings, staff schedules, paperwork, marketing and money. Ask what I still do on paper or by phone.
2. Then suggest the three changes that would save me the most time, easiest and cheapest first. For each one: what it is, what it costs (free options first; mark any price you're not sure of with [CHECK]), how long it takes to set up, and whether it works on my phone.
3. Only suggest tools from established companies in Canada or the US.
4. When I pick one, walk me through setting it up one step at a time. Wait for me to say "done" before the next step. If what I see on my screen doesn't match, I'll describe it and you adjust.
From the session

Set up a Facebook automated reply

The same idea works for any tool: Google Business Profile, WhatsApp Business, a Google Form. Name the tool and let it guide you.

I'm not very good at technology. Help me set up an automated reply on my business's Facebook Page (and Instagram, if it's connected) that answers the questions people ask most.

Ask me questions first: which questions people ask, and what the answers are. Then walk me through setting it up in Meta Business Suite, one step at a time, and wait for me to say "done" before the next step. Menus change, so if my screen doesn't match, I'll describe what I see and you adjust.

Then write the automated reply and the answers for me, in a friendly, plain voice.

Marketing

From the session

A post with your own photo, plus alt text

Attach a real photo of your place. Never AI pictures of your rooms, food or people. Need a general shot? See free photo sites.

Using our Brand Kit, write a Facebook post about [what you're promoting]. I've attached our own photo to go with it.

Also write alt text for the photo: one short sentence describing what's in it, for people using screen readers. Don't describe anything you can't see in the photo.
From the session · in Lovable

A one-page website from your brief

Paste into Lovable (lovable.dev) with your Brand Kit and two or three of your own photos. The free plan gives a few builds a day.

Build a one-page website for our business, following the Brand Kit below. Sections: our story, what we offer, prices and season, how to book, find us, contact. Use the photos I've attached. Simple, warm, easy to read on a phone.

Use only facts from the brief. Where something is missing, put [CHECK] so I can fill it in.

[paste your Brand Kit]

A social media post

For Facebook or Instagram. Ask for three versions and pick one.

Write three short Facebook posts for [business name] in [community] about [what you're promoting: a fall package, last weekend of the season, a new menu].

Who it's for: [who you want to reach].
Facts to include: [dates, price, how to book].
Keep it under 80 words each. Sound like a real person from here, not an ad. No emoji, no hashtags, and none of these words: nestled, hidden gem, breathtaking, embark, unforgettable.

A month of posts

Plan a month in one sitting, then schedule it in Meta Business Suite.

Plan 8 social media posts for [business name] for [month]: two a week.

What's happening this month: [events, specials, seasonal changes, anything new].
Mix it up: behind-the-scenes, local tips, guest favourites, and one or two that ask people to book.
For each post give me: the day, a one-line idea, the full text (under 70 words), and what photo I should take for it. I'll use my own photos.

Your Google, website or booking-site description

The text visitors read first. Check every fact.

Rewrite our business description for [Google Business Profile / our website / Tripadvisor / Booking.com]. Keep it under [750 characters].

Here's what we have now: [paste current description]
What makes us different: [two or three real things].
Facts that must be right: [season, hours, location, what's included].

Make it specific, warm and plain. Mention [community] and what visitors can do nearby. Don't add anything I haven't told you.

Package and shoulder-season ideas

A brainstorm partner. You decide what's realistic.

I run [type of business] in [community], Newfoundland and Labrador. We're busy [peak months] and quiet [slow months].

Give me 10 ideas for packages or partnerships that could bring guests in [slow months]. Think about local events, other businesses nearby I could team up with, and what travellers like at that time of year.

For each idea: one line on what it is, who it's for, and what it would take to try. Mark any facts about local events or places with [CHECK], because I'll need to confirm them.

Customer service

Extra · try at home

A guestbook, by interview

For rooms, cabins and cottages. Or a welcome card, pickup guide or "before your tour" guide for any business. This is a start: give it more context. Ramble at it, or tap the microphone and talk.

Interview me to create a [guestbook / welcome guide] for guests of [business name]. Ask two or three questions at a time and wait for my answers.

Cover: what guests ask in their first hour, times and house rules, Wi-Fi, what to do in an emergency, and the three places nearby I always recommend.

Then write it as one page in our voice, using our Brand Kit. Only recommend the places I gave you. Don't add any of your own.

When it's done, I'll lay it out in Canva with our colours and a real photo.

Reply to a review

Paste the public review only. Remove the guest's name.

Help me reply to this public review of our [type of business]. I've removed the guest's name.

Review: "[paste the review]"

What actually happened, from our side: [a sentence or two].
What we're changing, if anything: [e.g. we now tell guests about the wait on busy days].

Write a short reply from me, [your first name], the owner. Thank them, name the real issue, don't make excuses, and say what we're doing about it. Don't offer refunds, discounts or free stays. Under 90 words. Sound like a person, not a company.

Saved replies for common questions

Set them up once in WhatsApp Business, Messenger or your email.

Write short saved replies for the questions guests ask [business name] most often. Keep each one under 60 words, friendly, and easy to read on a phone.

The questions and our real answers:
1. [Directions / where to park] : [our answer]
2. [Check-in or start time] : [our answer]
3. [What to bring / what to wear] : [our answer]
4. [Cancellations and weather] : [our answer]
5. [Pets, kids, accessibility] : [our answer]

Only use the facts I've given you. Also write an away message for when we're out on the water or busy with guests.

A pre-arrival email

Sent a few days before guests arrive. Cuts down on questions.

Write a friendly pre-arrival email template for guests of [business name]. I'll add their name myself.

Include: check-in or start time [time], directions [directions], parking [details], what to bring [list], our cancellation and weather policy [policy], and how to reach us [phone].

Add a short "while you're here" section with [two or three local suggestions I've checked].
Under 200 words. Warm, clear, easy to read on a phone.

A weather cancellation message

Clear, kind, and says what happens next.

Write a short message to guests telling them today's [tour / trip / event] is cancelled because of [weather reason].

Our policy: [full refund / rebook free / credit], and here's how it works: [steps].
Be clear and kind, not over-apologetic. Explain in one line why safety comes first. End with exactly what they need to do next. Under 100 words. Then give me a version short enough for a text message.

Reply in another language

Good for a draft. Have a fluent speaker check anything public.

A guest wrote to us in [language]. Here's their message: "[paste message]"

1. Tell me in plain English what they're asking.
2. Here's what I want to say back: [your answer in English].
3. Write my reply in [language], polite and simple. Then give me an English version of your reply so I can check it says what I meant.

Hiring and staff

Extra · try at home

A training manual, by interview

It asks, you answer, by voice if you like. It's all in your head: this gets it out. This is a start: give it more context. Ramble at it, or tap the microphone and talk.

Interview me to write a training manual for a new [role] at [business name]. Ask two or three questions at a time and wait for my answers.

Cover: what a normal shift looks like, the mistakes new people make, how we treat guests, safety, and who to call.

When you have enough, write it in our voice, using our Brand Kit, with these sections: Your first day · Every shift · The one thing to get right · How we treat guests · Safety · Who to call. Don't invent safety steps: mark anything I haven't told you with [CHECK].

An inclusive job ad

Includes the bias check from the session.

Write a job ad for a [role] at [business name] in [community]. It's [seasonal / full-time / part-time], [dates], [pay range].

What the job really involves: [duties].
What we actually need: [only the true requirements].
What we offer: [pay, staff meals, housing, flexible hours, training].

Write it so anyone qualified feels welcome to apply: retirees, newcomers, students and parents returning to work. Don't mention age, appearance or "native speaker", and don't ask for a photo. Then list any phrases you'd flag as possibly excluding someone.

A first-day checklist

So a new seasonal hire is useful by lunch.

Write a first-day checklist for a new [role] at [business name].

Here's what they need to know, in my own words: [ramble: where things are, safety stuff, how we greet guests, what to do if something goes wrong, who to call].

Organize it into: before they arrive, first hour, by lunch, by end of day. Short lines they can tick off on a phone. Flag anything safety-related so I can double-check it.

Voice notes into a how-to guide

Talk through a task once. Get a written procedure.

Below is a transcript of me talking through how we [task: open the dining room / clean a cabin / run the morning tour]. It rambles.

[paste the transcript from your phone's voice memo app]

Turn it into a clear step-by-step guide a new staff member could follow. Keep my wording where it matters. Where I left something out or was unclear, write [CHECK] instead of guessing.

Admin

From the session

Which booking tool fits us?

Let the AI compare options for your kind of business. Then check every price it gives you.

Using our Brand Kit: how should guests [book a table / book a room / book a tour / order ahead] with us? Compare three options with rough monthly costs and per-booking fees, free ones first. Tell me which you'd pick for a business our size, and why.

Mark any price you're not sure of with [CHECK]. Include whether it works on a phone, and whether it connects to Google and the booking sites we already use: [list them].

Season-opening or closing checklist

Done the same way every year, by whoever is on.

Help me write our season-opening checklist for our [business]. Here is some info about it: [what you do, your season, buildings and equipment, staff, how guests book].

Ask questions if something is unclear. Then group the checklist by area, keep each line short so staff can tick it off on a phone, and mark anything about safety or the law with [CHECK] so I confirm it myself.

An honest accessibility page

One of the most useful pages a small business can publish.

Help me write a short, honest "What to expect" accessibility page for [business name].

The facts: entrance [steps / ramp / level], parking [details], washrooms [details], seating, lighting and noise [details], walking distances or terrain [details], and what we can do to help [details].

Write it in plain language, with short sentences and clear headings. Don't call anything "fully accessible" unless I say so. Then write alt text (a short description for screen readers) for these photos: [describe each photo].

A grant or funding application, first draft

Saves the blank-page hour. Every claim must be yours.

I'm applying to [program name] for [what the money is for]. Here's the question I need to answer, and the word limit: "[paste question]" ([limit] words).

About my business and the project, in my own words: [ramble: what you do, the problem, the plan, the cost, who benefits, results you expect].

Write a clear, plain-language draft answer within the limit. Use only facts I've given you. Where the answer would be stronger with a number or example I haven't given, write [ADD: what's needed].

Ask your spreadsheet

Export from your booking or sales tool. Remove names first.

I've uploaded last season's [bookings / sales] for [business name]. I've removed guest names and contact details.

Tell me in plain language:
1. Our busiest and quietest weeks.
2. Which [products / room types / tours] earned the most, and the least.
3. Anything surprising.
4. Two or three things I could try next season, based on this.

Show me how you worked out each number, so I can check one myself.

Tailor the starter AI policy

Paste the starter policy after this, and it fits it to your business.

Below is a starter AI policy for small tourism businesses. Help me make it fit [business name]: a [type of business] in [community] with [number] staff, [seasonal / year-round].

Ask me a few questions first: which AI tools we use, who manages them, what jobs we use AI for, and anything that worries me. Then rewrite the policy for us. Keep it to one page, in plain language, with short bullet points. Keep the parts about what never goes in, a person checking everything, and no promises nobody agreed to.

[paste the starter policy]

What goes in, and what goes out.

Your responsible AI checklist and your privacy checklist. Print this page and keep it by the computer.

The traffic-light rule: what goes in is about risk you choose

This isn't "never put anything personal into AI". That would rule out half the useful jobs. It's a risk decision, like choosing a booking system or an email provider, and it's yours to make.

Green

Public. Go ahead.
  • Your website text, hours, prices, menu
  • Public reviews
  • Your Brand Kit
  • Anything already published

Yellow

Your call. Weigh the risk.
  • Guest emails, lists and booking details
  • Staff schedules and contact details
  • Sales, pricing and supplier numbers
  • Giving any of this to an AI or digital tool

Red

Not worth the risk.
  • Health information, including guest allergy or medical notes
  • Card numbers, banking details, passwords
  • Tools from companies outside Canada and the US, such as Chinese AI apps
  • New, unknown or unreviewed companies

Where is it from?

Canadian first if there's a good option: support local, keep data here. A major US provider is usually fine.

Is training off?

Check the settings. Off means your data isn't used to improve the AI.

Free or paid?

Paid business plans commit not to train on your data, and give you more control.

Does the job need it?

Often you can leave the name out and lose nothing. Only share what the job needs.

Acceptable risk: a reputable tool, training off, ideally a paid plan, and only what the job needs. If you use Gmail or Outlook, Google and Microsoft already hold your guest emails. The test: could you explain it to the guest whose information it is?

Privacy and information-sharing checklist

Tick these off once. Check again each season.

  • I know which AI tools my business uses, and who uses them.
  • I've turned off training on my chats, or I use a business plan that doesn't train on our data.
  • Staff know the red list: health information, card numbers and passwords never go in, and only approved tools are used.
  • Before sharing guest or staff details with a tool, I've checked where the company is from, whether training is off, and whether I need the details at all.
  • I only collect the guest information I need, and I know where it's stored.
  • I have consent before emailing guests marketing (Canada's anti-spam law, CASL), and every email has an unsubscribe.
  • I know I'm covered by PIPEDA, the federal privacy law. I can use service providers, including outside Canada, but I stay accountable, and my privacy policy says where guest data may be processed.

Responsible AI checklist

Before anything AI-assisted reaches a guest, a reader or a new hire.

  • Accuracy: is it true? I checked every name, time, date, price and distance.
  • Tone: does it sound like us? A regular would know it was us. No "nestled" or "hidden gem".
  • Bias: is it fair to everyone? It doesn't exclude or stereotype anyone, and it's easy to read.
  • Relevance: is it right for this guest? It answers what they asked, for our season and our place.
  • No promises I didn't make. No refunds, discounts or guarantees I haven't agreed to.
  • Real photos only. No AI images of our place, food, view or people. No copied photos.
  • A person decided. Anything about people, money, safety or the law was decided by me.
You own what it says. In 2024, Air Canada argued its website chatbot was responsible for its own wrong answer about a bereavement fare. The BC tribunal disagreed and the airline paid. Your posts, replies and website are yours, whoever drafted them. And never post reviews you wrote or had AI write: the Competition Bureau says businesses can be liable for fake or undisclosed reviews.

Five cybersecurity basics

Two-step login
On email, banking, and every booking or listing account (Booking.com, Expedia, Airbnb, Google, Facebook). Use an authenticator app where you can, not text messages.
A password manager
A different password for every account. Bitwarden's free plan is enough. Never share one login among staff.
Urgent means suspicious
"Your listing will be suspended." "A guest complaint needs action now." Scammers now write perfectly, using AI. Stop and check.
Go around the link
Log in from the app or a saved bookmark, never from a link in an email or message. Never ask guests for card details by chat.
Call back
Before paying an invoice or changing banking details, call a number you already know. Voices can be faked. Report scams to the Canadian Anti-Fraud Centre: 1-888-495-8501.

A starter AI policy for your business.

One page for you and your staff, in plain language. Fill in the brackets, cut what doesn't fit, and go over it with everyone at the start of the season.

Or have AI tailor it for you →

[Business name]: how we use AI

Owner: [name] · Last updated: [date] · Questions about this policy go to [name].

1. Why we use AI

We use AI tools to save time on writing and admin: replies, posts, checklists, translations, first drafts. That gives us more time with our guests. AI helps us draft. People decide, and our names go on everything we send.

2. The tools we use

  • Approved tools: [for example, ChatGPT on our business account]. [Name] manages the accounts.
  • Training on our data is turned off in every account we use.
  • Want to try a new AI tool or app? Ask [name] first. We don't use tools from companies outside Canada and the US, or from new or unknown companies.

3. What we put into AI

  • Fine: anything public. Our website, hours, prices, menu, public reviews, our Brand Kit.
  • With care: guest and staff details, such as a guest's email to help draft a reply. Only in an approved tool, and only what the job needs. If the name isn't needed, leave it out.
  • Never: health information (including guest allergy or medical notes), card numbers, banking details, passwords, or anything a guest asked us to keep private.

4. Before anything goes out

  • A person reads every word before it goes to a guest, online or to a new hire.
  • We check four things: Is it true? (names, dates, prices, directions) Does it sound like us? Is it fair to everyone? Is it right for this guest?
  • AI never offers refunds, discounts, free stays or guarantees (weather, wildlife, icebergs) unless [name] has agreed to them.
  • Replies to guests and reviews are signed by a real person.

5. Being honest

  • We use our own photos of our place, food and people. No AI-made images pretending to be real. When we need a general shot, we use free stock photos whose licence allows business use, and never present them as our own place.
  • We never write fake reviews, or ask AI to.
  • If we ever use an automated chat on our website or social media, we tell guests it's automated and give them a way to reach a person.

6. Decisions about people

Hiring, scheduling disputes, discipline, refunds and safety calls are made by a person, not by AI. We check AI-written job ads for wording that could put people off applying, like age or "native speaker".

7. Keeping accounts safe

  • Two-step login is on for every AI, email and booking account.
  • We don't share logins. Each person who needs access gets their own.
  • An urgent or odd message about our accounts? Don't click. Tell [name].

8. When something goes wrong

Mistakes happen. If something wrong goes out, or private information goes somewhere it shouldn't, tell [name] right away. We fix it, and if a guest is affected, we tell them and apologize. Nobody gets in trouble for speaking up.

9. Keeping this current

We review this policy [every spring before the season opens]. AI tools change quickly; this page should too.

I've read this and I'll follow it.Name: ______________________Signature: ______________________Date: ____________

A starting point, not legal advice. As a private business you're covered by PIPEDA, the federal privacy law: you can use service providers, including outside Canada, but you stay accountable for guest information, and your privacy policy should say where it may be processed.

Practical tools, by task.

Start from the job you want done, then pick the simplest tool. Get Building has no commercial relationship, affiliate link or commission with any tool listed. Prices are approximate as of fall 2026 and change often.

Saves an hour a week?

Name the task. If you can't, you don't need it yet.

Can I start free?

Know the paid price before you depend on it.

Works on my phone?

And what happens when the signal drops?

Talks to what I use?

No double entry between bookings, calendar and books.

Booking
Recommended across the industry; we haven't used these ourselves. Checkfront, FareHarbor, Bókun, Peek for tours · Little Hotelier, Cloudbeds, Lodgify for rooms · OpenTable, Tock for tables. Most charge per booking or monthly. Bókun has a free plan. OpenTable runs roughly US$39–149 a month plus about $1–1.50 per guest who books through OpenTable's own site, billed in US dollars: ask for a written Canadian quote. Before you sign: does it sync with Google and the booking sites I use, and what does each booking cost me?
Scheduling
Google Calendar Free shared staff calendars and a booking page for appointments · for shifts and swaps, operators recommend 7shifts Free plan (Canadian) and Homebase Free to 10 staff; we haven't used these ourselves.
Customer communications
Google Business Profile Free hours, season dates, photos and review replies (it can now draft replies with Gemini: edit before posting) · WhatsApp Business, Messenger Free saved replies and away messages · when the inbox outgrows you: Intercom, Zendesk (paid) put email, chat and social messages in one shared inbox.
Content planning
Canva Free plan posts, posters, menus · Meta Business Suite Free schedule a month of Facebook and Instagram posts · Mailchimp Free to 250 contacts a note to past guests before the season. Consent first: that's CASL.
Photos and video
Your own photos first: guests want to see the real place. When you need a general shot (a sunset over the bay, a trail, a plate of fish and chips), use free stock instead of making one with AI · Unsplash (unsplash.com) Free photos · Pexels (pexels.com) Free photos and videos · Pixabay (pixabay.com) Free photos, videos and music · Canva's built-in photo library Free plan. Search "Newfoundland", "Labrador" or your town: not always, but you might get lucky. All allow business use without paying or giving credit (check each site's licence). Two rules: never pass off a stock photo as your place, your food or your rooms, and skip photos where a recognizable person seems to be endorsing you. Also ask your regional tourism association whether it shares a photo library with members.
Forms
Google Forms Free feedback, waivers, dietary needs, order requests, staff availability. Answers land in a spreadsheet. Want something custom? Lovable can build a branded form or booking-request page from a description.
Productivity
Google Drive Free tier one shared folder for checklists, the staff manual and prices · Google Workspace or Microsoft 365 (paid) for business email and shared calendars. Google tools connect to AI assistants, which is valuable later.
Money
Wave Free plan (Canadian) bookkeeping and invoices · Square Free plan payments, pay per transaction.
Security
1Password (paid, about US$3 a month) or Bitwarden Free password manager · two-step login on email, bank and every booking account.
AI assistants
ChatGPT, Gemini, Copilot, Claude Free See AI explained for accounts, training settings and prices. All need internet.
Beyond the chatbot
Connectors let ChatGPT, Claude or Gemini work inside Gmail, Calendar and Drive, with your permission: start read-only. Lovable Free plan builds websites, forms and guest guides from plain English: a few builds a day free, paid plans from about US$25 a month.

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